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 Karakal Badminton Rackets |
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The Karakal brand originated in Belgium in 1978 and was the property of SPGS Dendermonde Belgium. The Karakal brand mark was used on shoes, rackets and clothing.
Karakal UK started distributing in the UK in 1981 and in 1985 purchased the rights to the UK & Ireland. In 1991 a new company was formed called Karakal Worldwide Ltd and the rights to the rest of the world were purchased. The original Karakal logo was a Lynx, but in 2002 the logo was changed. Starting with the Turkish translation of Karakal, meaning 'Black Ear', and the fact that KARAKAL has three 'A's, it was decided to use the outside pair as 'Black Ears' and exaggerate the centre 'A' with a dot below, which can be interpreted as a ball or shuttlecock. The new name logo and the 'A' ball give instantly recognisable brand marks that continue the Karakal ethos of quality and value for money that the original Karakal Lynx stood for. |
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