adidas Rule #9 Wimbledon Collection

Wimbledon Players Dress Code

"Competitors must be dressed in suitable tennis attire that is almost entirely white and this applies from the point at which the player enters the court surround."

Welcome to the 2018 adidas Wimbledon collection. Forget about the usual clothing you see at SW19 every summer, this collection is about breaking the rules. Wimbledon's dress code is so strictly enforced that, in the past, players have been forced to pull out of the tournament on account of the soles of their shoes, been required to cut out parts of their clothing on-court and can't even wear the official Wimbledon Shop headband because of the infamous dress rules. Rather than conform to this austerity, adidas have created a new range that is inspired by streetwear, blurring the lines between sport and fashion, and letting you celebrate your unique look in style.

So, instead of wasting time and money on a style and tradition that has been criticised by the players as "archaic", why not join the millions of sports fans around the world that are celebrating this summer with bright, bold and colourful clothing?