K-Swiss shoes have long been favoured by club players all over the country and are now used by a lot of touring pros as well, including Gael Monfils and the Bryan brothers. They are also contracted to wear the new clothing ranges. This puts the brand firmly up against the likes of Adidas and Nike.
The newer styles also feature more colours in addition to the five stripe trademark that showcases the brand's snowboarding and fashion roots.
We think that the new look K-Swiss is going to be a big hit in the UK in 2011, especially with the launch in the UK of their best selling USA tennis shoe, the BIG SHOT.